The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

https://www.amazon.co.uk/Mom-Test-customers-business-everyone/dp/1492180742?crid=22MZC0Q9EMCU2&dib=eyJ2IjoiMSJ9.WK8SsolGuljLRKWkX2kDV23Fq3wKPFhcRl67HZWKgvVDPKL9OGkxDfL0i0cAk7djwqL4ag7jz4CKmQ6Rr8P8753DNGAyMWo_HeNxNmbAnM3mufRXRzBOD9iVmj1VgjaJD3hFeap0PWsZasUTjYY0WEKi3LB5Ngmr_CO6wNmk8PZmKkrT9NNVBsK8rpjZP1OJ3qbE8bQd3V7lUYg7oE6h0ZIiGc7XCe66gzlNupb6Cos.uJe6Z1AujNrK2usAU9YbtsZFE0ioUxLIMR2tKI6iYEw&dib_tag=se&keywords=the+mom+test&qid=1713886194&sprefix=the+mom+tes%2Caps%2C136&sr=8-1&linkCode=ll1&tag=businessdesig-21&linkId=299825fd2606595f472b13bc8153202c&language=en_GB&ref_=as_li_ss_tl