Good to Great: Why Some Companies Make the Leap...And Others Don’t by Collins, Jim published by HarperBusiness (1975)

https://www.amazon.co.uk/Good-Great-Companies-published-HarperBusiness/dp/B00E327SVA?crid=10M3TIKOE586N&dib=eyJ2IjoiMSJ9.SAG5TyUbVWUAfcnHhIU-ERxOa3CUIzkF3MhPDebyFSoavDWTanGYglUTuKMXPVMglyd_jAc7ltYEW3SpM2JC9HxwzpaVNbaGoQtaAm7OgflLzmVCv1Xi8RRGrj6OWHAtJo1zgBoPCg6_nJeoFVJyC1s61wgEZP8gg-zHLMEPbjVP7PrtiEFQoh47mtR6KEMRfFBijPFRCg9I8aGnSn8BpyAl44gic1R4rb9ih1w_pfc.vgKMKGGgqGd2joX2UCokbX2Xs701RctIxA4616QkJ-o&dib_tag=se&keywords=good+to+great+paperback&qid=1713269845&sprefix=good+to+great+paperba%2Caps%2C497&sr=8-3&linkCode=ll1&tag=businessdesig-21&linkId=4bebed97272a29ec298c4c056235dc3b&language=en_GB&ref_=as_li_ss_tl